BTW, Speaking about justice…

ReByte: More is Less

Posted on: May 25, 2010

From Hardvard Business Reveiw, an interesting research on:

The More People Want Something, the Less They’ll Like It

My favourite part is the bit at the end of the article 😀

Where else are you taking the research?

We’re looking at what happens with substitute purchases after stock-outs. For example, when people can’t get the model of camera they want, are they more likely to trade up and buy a camera from the same brand, or to go for an equal-value substitute? It’s early, but so far we see similar perverse effects. The people who trade up are least satisfied.

Maybe this effect explains the complexities of dating, too?

Yes! Your friends always want to go back to the wrong person, the one who dumped them. And how often does that work out?


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Lishia Erza

Searching for answers about life, these are the ones I have found.

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